... this superior financial performance has to be sustainable, meaning that not only should it be supported by a solid leadership position, but that position should be long-lasting, unassailable, and endure the inevitable changes that environment will generate. This calls for flexible adaptation to new circumstances, and a will and ability to transform the organization continuously. We should look forward, not backward. We should never be complacent. We should experiment and engage in a continuous learning process that embraces rather than reject change.

A Hax and D Wilde II, The Delta Model, European Management Journal, Vol.9, No.4, 2001

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